Mind the value-action gap
Homeowners across the UK are facing a value-action gap – the difference between what they aspire to do as opposed to what they actually do – when it comes to retrofitting their homes. Although most homeowners are aware of the financial, environmental and lifestyle benefits of energy-saving technologies, they are dragging their heels when it comes to implementation.
In part, this is due to low levels of awareness about available home energy improvement solutions and their benefits. In cases where homeowners are aware of their options, they often have a poor grasp of the advice and financial support available. Others simply have low confidence in projected savings and, as such, are averse to making large investments in energy saving measures with little understanding of the benefits.
Empowering homeowners
The UK has some of the most inefficient, energy-hungry, and wasteful properties in Europe. In 2021, the residential sector accounted for 19.9% of the country’s carbon dioxide emissions. If the UK is to meet its CCC 2050 net zero ambition and an 80% reduction in greenhouse gas emissions by 2050, reducing the value-action gap is vital. The key to achieving this is education.
At Heero, we believe that the only way to unblock action is to empower homeowners by providing them with tailored and consistent advice on ways to reduce their energy consumption and decarbonise their homes.
We also believe that lenders, installers, and other industry stakeholders have an important role to play in educating and informing homeowners about different retrofit solutions and technologies to help accelerate the process.
That is why we have developed the Heero App, a fool proof tool that lenders and installers can use to support their customers on their net zero journey. Providing a one-stop shop, the app is an excellent resource that, among other things, streamlines the user experience and guides homeowners through the entire energy retrofit journey.
When faced with hesitant homeowners, the app can be the launchpad for inciting action because it accurately shows which property-specific energy efficiency measures can produce the biggest gains, what the cost of installation is, as well as what savings the suggested improvements will realise, all in an easy-to-understand way.
By removing complexity, homeowners are empowered to make decisions that will help them save money on energy bills, that will increase the value of their homes, and that will have a positive impact on the environment.
Of course, users stand to gain too as the app can help them attract potential customers, generate more revenue, and stay ahead of the competition.
The benefits of retrofitting, however small or gradual the improvement, are undeniable. Industry’s collective challenge is to help homeowners bridge the value-action gap by debunking the myth that home energy improvements and upgrades are too costly or difficult to implement, and the Heero App can help.
For more information, or to join the growing network of tradespeople focused on driving energy efficiency in homes across the UK, call 0333 0903050, send an email to supplychain@heerotechnologies.com, or visit https://www.heerotechnologies.com/